Electrical Industry Announces Advisory Council for Harmonized Data Model (HDM)

The Industry Data Exchange Association, Inc. (IDEA), in collaboration with the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED), announces the launch of the Harmonized Data Model (HDM) Advisory Council.

The Harmonized Data Model (HDM) initiative is defining a unified data model in IDEA Connector that enables manufacturers to easily syndicate to multiple formats and empowers distributors’ eCommerce experiences with more consistent, normalized product data.

The HDM Advisory Council is an industry group comprised of distributors and manufacturers who will provide advice and guidance on the Harmonized Data Model throughout its development and implementation.

HDM Advisory Council Members


Matthew O’Kane,
Randy Niemiec,
Panduit Corporation
Michael Perlman,
Rockwell Automation
Vikram Dasa-Rao,
Eaton Corporation
John Callen,
Lutron Electronics Co., Inc.
Erin Kalidindi,
Schneider Electric
Rick Peters,
Eaton Corporation
Vivan Joshi,
Rockwell Automation
Dante Urzi,
Schneider Electric


Chris Ziegelmann,
Border States Industries, Inc.
Ashley Clark,
Platt Electric Supply, Inc./Rexel
Larry Panetta,
McNaughton-McKay Electric Co.
Todd O’Riley,
Steiner Electric Co.
Scott Davis,
Kirby Risk Electrical Supply

For more information, go to idea4industry.com/HDM.

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the technology service provider and eBusiness standards body endorsed by the electrical industry. IDEA helps hundreds of manufacturers and distributors efficiently exchange transactional and eCommerce digital content and automate Electronic Data Interchange (EDI) documents nationally, as well as internationally. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). Its applications, IDEA Connector and IDEA Exchange, also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA (idea4industry.com).

Media Contacts

Dena Barrett
IDEA Marketing & Digital Operations Director

Sonia Coleman
IDEA Marketing