The Industry Built IDEA. Now Let IDEA Build You
The Industry Built IDEA. Now Let IDEA Build You

The Industry Built Us.
Now Let Us Build You.

IDEA provides manufacturers and distributors with the tools they need to effectively manage daily operations—resulting in lower costs, higher profits, and more satisfied customers. We were established in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). We are equipped to service all parts of the supply chain: from manufacturer, to distributor, to end-user.

Our mission is to be a single source of complete, high-quality data that allows businesses to make the best decisions possible paired with outstanding customer service.

A Look at the Numbers

IDEA’s impact is significant and growing. We’ve had continued success
in the electrical industry, and the numbers bear us out.

But it’s not just about facts and figure. Each number represents thousands of satisfied
customers and thriving businesses. Will you be the next success story?

2.2 M+

SKUs are in the IDEA Connector


Manufacturer brands represented


of the top 20 Distributors on Electrical Wholesaling’s “Top 200” list use IDEA Connector℠


Distributor locations served, who jointly represent 90% of the total $ volume of NAED members


Generated in profit for every $10 million in purchase order sales due to the help of the IDEA Connector℠

Connecting the Supply Chain

Manufacturer to Distributor to End User

Our applications help connect the supply chain—from manufacturer, to distributor, to end user—and make business processes efficient, easy and enjoyable for people every day.

Industry Supported

As the joint venture  of NAED and NEMA, we continue to set the standards within the electrical supply chain. Our applications, tools and services now extend across a broad range of industries including electrical, industrial, retail and consumer-packaged goods. 

Who We Serve

IDEA helps distributors compete with national chains and find the most cost-effective methods for running day-to-day business. We provide the product data you need to sell through web storefronts, mobile apps and traditional methods so you can meet rapidly-evolving buyer expectations.

We help manufacturers bring products to market in cost-effective ways to running day-to-day business more effectively. We provide manufacturers a one-to-many connection so you can strengthen trading partner relationships and differentiate products while lowering operational expenses.
eBusiness standards drive synchronization; synchronization drives efficiency.

Our applications are built on a strong standards-based foundation to help trading partners speak one common language.

How IDEA Works For You

IDEA Connector

IDEA Managed Services


By using the IDEA Connector and Exchange together, our business practices are more streamlined, efficient, and manageable than ever before.

John Hoffman headshot

John Hoffman

EVP, Sales and Market Development, Legrand North America

IDEA has excellent customer service: they're responsive to our staff and our affiliates. I recommend them with confidence.

Susan Hilberts

Project Manager, Affiliated Distributors

IDEA is an extremely effective liaison to our suppliers. They worked with me day-to-day and were able to facilitate the process of establishing a mutually beneficial electronic relationship with our trading partners.

Andy MacVie

IT Manager, Quermback Electric